A Little Bit More About Visualization and the Master Key Method

Edwin Land and Steve Jobs: They visualized what they wanted.

If you’ve been listening to or partaking in the Master key Coaching Teleseminars, then know that we’ve been talking quite a bit about visualization — using your creative imagination to build powerful images of your goal. (If you don’t know this, then you should definitely listen to the episodes that are available and make plans to listen each and every Monday night at 8 pm EST!)

We also know that Nikola Tesla was a practitioner of visualization and stated that he wouldn’t make one move to build his idea until it was clear in his mind.

In an interview, John Sculley, the CEO of Apple from 1983 to 1993, described a meeting between Steve Jobs, the founder and current CEO of Apple, and Edwin Land, the co-founder of Polaroid. Here is what he said.

I remember when Steve and I went to meet Dr Land.

Dr. Land had been kicked out of Polaroid. He had his own lab on the Charles River in Cambridge. It was a fascinating afternoon because we were sitting in this big conference room with an empty table. Dr Land and Steve were both looking at the center of the table the whole time they were talking. Dr Land was saying: “I could see what the Polaroid camera should be. It was just as real to me as if it was sitting in front of me before I had ever built one.”

And Steve said: “Yeah, that’s exactly the way I saw the Macintosh.” He said if I asked someone who had only used a personal calculator what a Macintosh should be like they couldn’t have told me. There was no way to do consumer research on it so I had to go and create it and then show it to people and say now what do you think?

Both of them had this ability to not invent products, but discover products. Both of them said these products have always existed – it’s just that no one has ever seen them before. We were the ones who discovered them. The Polaroid camera always existed and the Macintosh always existed — it’s a matter of discovery. Steve had huge admiration for Dr. Land. He was fascinated by that trip.

(Click here for the full interview…)

Interesting, yes?

It’s somewhat familiar to the interview with Henry M. Flagler that Haanel quoted in Week Sixteen of The Master Key System.

8. The power to create depends entirely upon spiritual power. There are three steps: Idealization, visualization, and materialization. Every captain of industry depends upon this power exclusively. In an article in Everybody’s Magazine, Henry M. Flagler, the Standard Oil multimillionaire, admitted that the secret of his success was his power to see a thing in its completeness. The following conversation with the reporter shows his power of idealization, concentration, and visualization—all spiritual powers:

9. “Did you actually vision to yourself the whole thing? I mean, did you, or could you, really close your eyes and see the tracks? And the trains running? And hear the whistles blowing? Did you go as far as that?”


“How clearly?”

“Very clearly.”

Even more interesting, is it not?

Follow and practice the exercises in The Master Key System. Listen to the Master Key Coaching Teleseminars. If you require more help, check out the Master Key Coaching Program.

Whatever you do, learn how to visualize properly and correctly. You’ll be glad that you did.

How to Read (and Study) The Master Key System

One of the most asked questions about The Master Key System sounds silly, but it is not as silly as it sounds. The question is –

How does one read The Master Key System?

You see, it does sound silly, until you realize that the book is divided into twenty-four chapters (weeks) and each chapter ends with an exercise, which Haanel implores you to practice for a week or so.

The confusion about how to read this book comes from the fact that originally The Master Key System was a correspondence course of sorts. In his “General Instructions to Students”, Haanel wrote –

The Master Key System consists of twenty-four parts, names of students are placed on an addressing machine and one part is mailed each week. They go forward automatically, and cannot be sent more frequently nor can they be held back.

Haanel implored his students to read each part at least once per day until the next part arrived. Then –

… write the replies to the questions in the first part, cut off and mail to me.

The completion and the sending to Haanel of the questions at the end of each chapter was necessary. These papers were returned to the student “with the correct replies for comparison.”

It should also be noted that Haanel at this time did not sell a bound volume (book) of The Master Key System. One had to complete the correspondence course before a book of all the lessons would be sent.

The bound volume is never sold to any one at any price, unless they have completed the study and made payment in full.

So, should one, when first encountering The Master Key System, approach the book as directed by Haanel?

While Haanel’s method is good, I have found that in some ways the times have changed and a somewhat different method is required.

If a person is approaching the book for the first time, I encourage them to read through it just as if they were reading a novel or any other book. I tell them to go from cover to cover and read, don’t pay too much (if any) attention to doing the exercises, and just get acclimated to the work.

Once the person has done this, then – and only then – have I found that he or she is ready to actually study the book with an emphasis on the exercises.

In my experience, far too many begin studying the book before they are ready – and within a few chapters they find themselves burned out or worse … Bored. I’ve found that when a person reads through the book and becomes familiar with Haanel’s jargon and style, then that person sees where the book is headed. They don’t get caught up in the minutiae. They’re not “excited” about what’s coming next because they already know. They’ve got the gist of it and now they are ready to truly experience the book and the exercises.

Think of it this way: It’s much like going somewhere for the first time. When you get there that very first time, you basically want to do everything at once. Your mind is running a million miles per minute and you are constantly distracted by everything because it is all new to you. Thus, you miss out on a lot – and you never really enjoy yourself.

But by the second or third time going there, you get to know your way around. You are calmer. You know what to expect and what you are going to see, so you can keep your eyes open to what truly interests you. And you can take it all in calmly and decidedly.

If this is your fist experience with The Master Key System, then read it from cover to cover. See what it is about. Then, when you are ready, take the time to study it as Haanel instructed – going week by week, reading each lesson once per day for a week, and practicing the exercises.

Most of all, when you commit to studying it, don’t quit. Finish your study. The Master Key System is the most cogent system of study for developing your mental powers of concentration and visualization ever written. The real value in the book is not necessarily what Haanel wrote regarding his philosophy and metaphysics, it is in the exercises. Take your time with them and truly work to master them as best you can.

The Master Key System is a powerful book, but it must be approached properly. Take your time with it. There is no need to hurry. As I often say, you must keep in mind that this is a race of endurance, not speed.

Or as Haanel would put it-

If a part comes before you are ready for it, put it aside until you are ready. There is no occasion for haste.

There is no occasion for haste – only understanding.

How to Improve Your Power of Visualization

Visualization, the process of seeing in your mind a vivid picture of what you want or what you would like to accomplish, is an important step in problem solving, attaining what you want, and improving yourself.

People often ask how they can improve this skill. Here are a few ways.

1. Do the exercises that are in The Master Key System regularly and diligently. 

One of the main goals of reading The Master Key System is to develop the mental focus that allows one to clearly visualize things. Doing and mastering the exercises that Haanel provided is one of the best ways. Work with the exercises and practice each one until you truly master it. There are no magic formulas or silver bullets to help you with this. Just persistent and diligent work.

2. Exercise your brain.

Get a math book and do some math problems. Complete a few crossword puzzles. Get a pad and pencil and learn how to draw.

These activities may seem trivial, but they all exercise the brain in different ways – just like the equipment in a gym work and exercise different muscles.

Math problems will help you to visualize numbers and logic and relations.

Crossword puzzles will help you to see words and connections.

Drawing will exercise your whole brain and help you to see things more clearly.

The brain is a muscle and if you don’t exercise it, then you are letting it atrophy. As the old saying goes, “Use it or lose it.”

3. Relax.

As you are visualizing, be sure to allow yourself to relax. As you relax, you allow things to flow better and you allow the pictures in your mind to become clearer and clearer.

This is why the first few exercises in The Master Key System are so important. Relaxation is very much a key in getting clear mental pictures. As your mental pictures become clearer and clearer, you can better develop solutions to attaining what is in those pictures or translating those pictures into reality.

Visualization is a key skill to master if you want to succeed in almost any facet of your life. It will help you to solve problems, it will help you to define the things that you truly want, and it will assist you in putting your plans into action.

As you get better at visualizing, you will also begin to see the bigger picture – how not only things are related on the micro (small) level, but how they relate on the macro (large) level. As you make those connections, life will take on a much grander meaning for you.

Master the skill (and art) of visualizing. It is one of the first steps to becoming who and/or what you desire to be.

Segal’s Law

Segal’s Law states this:

A man with one watch always knows what time it is.

A man with two watches is never sure.

Many have heard this before reading it here. What does it mean, though?

In a nut shell, it means that when one pursues more than one goal or aim, he rarely achieve either. One’s efforts become too dissipated and he rarely (or never) allows himself to focus on just one thing – quite possibly the one thing that would make for him his fortune. 

All of us have talents and skills, wants and needs, goals and desires. That is normal that is what makes us a human being. If we look around us, though, and look at those who achieve and attain, we will notice a startling thing. That thing is the fact that those who attain massive success, achieve that success in one thing – one specific thing.

Bill Gates achieved his success in the computer industry. Rush Limbaugh attained money and fame through radio. Tiger Woods mastered the game of golf and succeeded massively.

One thing. These people – and others like them – took one thing and ran with it. They ran with it until they achieved all of their goals.

Most of us fritter our time and talents by leaping from one toad stool to another. We never settle on any one. We jump around like lost frogs looking for the next fly to eat.

The smart frog, on the other hand, finds his place and lets the flies come to him. And come they do!

It has been postulated, and in my experience proven very true, that it takes ten years of doing something before any kind of success or mastery is to be attained. A person studying for a black belt in karate will study that long before they attain that vaunted level of skill. Microsoft went public as a company in 1986 and it grew through the nineties, but not until the later half of that decade did Microsoft really become a household name.

It takes time and patience and persistence – and more than a little perspiration – to achieve a goal.

What many find the most difficult, though, is finding just that one thing to do.

The greats were in many ways most fortunate because they found their passion early. Tiger Woods, Ludwig Von Beethoven, and others like them began studying their crafts while exceptionally young. That is one answer as to why they were hyper-successful.

That begs the question, if one is getting off to a “late start”, does that deny him from the race?

Not at all. Albert Einstein was 26 when he published his Special Theory of Relativity. Babe Ruth was older when he became the home run king. Many CEOs and executives work many years through the ranks before they begin to see the fruits of their labors.

In other words, age is rarely of consequence.

The hardest battle one will fight with himself is deciding what that one thing is!

Take the time to discover what it is exactly you want to do. I wrote The Master Key Workbook to assist you with that “great battle”. It’s a step-by-step guide to discovering what is important to you and how to form a plan to attain it. Most people have found that once they decide definitively on something, whether that goal be tangible or intangible, it is often times easier to achieve than they thought it would be when they were merely musing and day dreaming.

A person merely “wanting a job” will often find it difficult to obtain a desirable position. The person who declares “I want to be an engineer!” will practically have their path laid out for them.

A person who wants “somebody – anybody!” in his life will more than likely by mired in bad relationship after bad relationship. The person who takes the time to define exactly what they would like in another person will eventually find that person and enjoy a sublime happiness.

You who would like to own a prosperous business must take the time to decide what you want to trade. Once you have that, you can then form you plan. And then you implement. And then you persevere. And then you prosper. If you jump from one plan to another or one industry to another with no good reason, though, then you will never gain the traction you need that will propel you to success.

Once you have that one thing in mind, then you can put into practice what Haanel wrote in Week Seven of The Master Key System

  1. Visualization is the process of making mental images, and the image is the mold or model which will serve as a pattern from which your future will emerge. 
  2. Make the pattern clear, and make it beautiful; do not be afraid – make it grand. Remember that no limitation can be placed upon you by any one but yourself; you are not limited as to cost or material; draw on the In?nite for your supply, construct it in your imagination; it will have to be there before it will ever appear anywhere else. 
  3. Make the image clear and clean-cut, hold it firmly in the mind and you will gradually and constantly bring the thing nearer to you. You can be what “you will to be.” 

Decide! Decide! Decide! Find that one thing and pursue it with every fibre of your being! Don’t relent and never surrender. Time is running short. Run with your dream or else your dreams will run past you.