Facebook. It has pretty much dominated the social networking scene. Let’s face a fact: if you’re not on Facebook, then you’re practically a pariah. Heck, even I am on Facebook! (More importantly, Kallisti Publishing and Charles F. Haanel are there.)
But, as Yoda uttered in The Empire Strikes Back, “There is another.”
That other site is Google+, Google’s answer to Facebook and its entry into the social networking scene.
At the moment, Google+ has been described as a ghost town, because even with all of Google’s might, they just can’t seem to attract users. At least, not near as many as Facebook.
One person thinks that that might change.
That person is Guy Kawasaki, the Apple evangelist, venture capitalist, and author.
Why does he think that? Simply put, he thinks that Goggle+ is better. Just like he thought that the Apple Macintosh was a better computer oh so many years ago, after playing with Google+, Mr. Kawasaki thinks that Google+ is a better place to create networks and share information.
In a word, Google+ “enchanted” him.
That brings us to Mr. Kawasaki’s latest book: What the Plus! Google+ for the Rest of Us. It’s a book that instructs a person about how to use Google+ effectively.
Mr. Kawasaki wrote this about his new book:
1987 was the last time I wrote a book about a product (The Macintosh Way). After using Google+ for a few months, I felt the need to write another product-oriented book. This book explains “what the plus” makes Google+ as special as Macintosh.
My goals are to help you to derive as much joy and value from Google+ as I do. My topics include: How to circle people, how to perfect your profile, how to craft effective posts, how to comment, how to respond to comments, and how to share photographs.
And indeed he does. Mr. Kawasaki shows the reader — step-by-step — how to use, operate, and take full advantage of everything Google+ has to offer. The table of contents tells the entire story.
Chapter 1: Why I Love Google+
Chapter 2: How to Get Started
Chapter 3: How to Master Circles and Streams
Chapter 4: How to Make an Enchanting Profile
Chapter 4+: How to Achieve Trustworthiness
Chapter 5: How to Comment
Chapter 6: How to Share Posts
Chapter 6+: How to Optimize for Social Search
Chapter 7: How to Share Photos
Chapter 8: How to Respond to Comments
Chapter 9: How to Hang Out
Chapter 10: How to Get More Followers
Chapter 10+: How to Be a Little Fish in a Big Pond
Chapter 11: How to Deal with Bozos
Chapter 11+: How to Thrive in the All-Boys’ Club
Chapter 12: How to Avoid Cluelessness
Chapter 13: How to Get Google+ Help
Chapter 14: How to Master Google+
So, just how clear does Mr. Kawasaki make things?
What the Plus! is richly illustrated and written in a step-by-step fashion, almost like a set of instructions one would get with a piece of Ikea furniture. Mr. Kawasaki leaves no stone unturned. From creating your avatar to adding people to your circles, everything is explained. This truly is the Google+ operator’s manual.
I have Google+ profiles (me and Kallisti Publishing). In the past, I found Google+ confusing, to say the least. I am happy to say that with the help of What the Plus!, I am getting the hang of things.
Mr. Kawasaki wrote in the Preface:
From my perspective, Google+ is to Facebook and Twitter what Macintosh is to Windows: Better, but fewer people use it, and the pundits prophesy that it will fail. As a lover of great products, this rankles my soul.
I hate when people don’t use the best tool. Sometimes people don’t know that a better tool exists. Sometimes they know it exists but not that it’s better. Sometimes they try the better tool, but the tool doesn’t stick for them.
Is Google+ better? (Obviously referring to better than Facebook.)
In some ways, yes it is. But, does that make a lick of difference if the audience (friends, family, associates) are not there? Xanadu may have been a beautiful estate, but it sure was lonely.
But, as Mr. Kawasaki notes in his book, that can all change in an instant. Remember MySpace?
What the Plus! is available only as an e-book. You can order it at http://www.guykawasaki.com/what-the-plus/.
My final recommendation is this: If you would like to really learn how to use Google+, then get What the Plus! immediately. You’ll be glad that you did.