Guy Kawasaki’s New Book: What the Plus! Google+ for the Rest of Us

What the Plus! by Guy KawasakiFacebook. It has pretty much dominated the social networking scene. Let’s face a fact: if you’re not on Facebook, then you’re practically a pariah. Heck, even I am on Facebook! (More importantly, Kallisti Publishing and Charles F. Haanel are there.)

But, as Yoda uttered in The Empire Strikes Back, “There is another.”

That other site is Google+, Google’s answer to Facebook and its entry into the social networking scene.

At the moment, Google+ has been described as a ghost town, because even with all of Google’s might, they just can’t seem to attract users. At least, not near as many as Facebook.

One person thinks that that might change.

That person is Guy Kawasaki, the Apple evangelist, venture capitalist, and author.

Why does he think that? Simply put, he thinks that Goggle+ is better. Just like he thought that the Apple Macintosh was a better computer oh so many years ago, after playing with Google+, Mr. Kawasaki thinks that Google+ is a better place to create networks and share information.

In a word, Google+ “enchanted” him.

That brings us to Mr. Kawasaki’s latest book: What the Plus! Google+ for the Rest of Us. It’s a book that instructs a person about how to use Google+ effectively.

Mr. Kawasaki wrote this about his new book:

1987 was the last time I wrote a book about a product (The Macintosh Way). After using Google+ for a few months, I felt the need to write another product-oriented book. This book explains “what the plus” makes Google+ as special as Macintosh.
My goals are to help you to derive as much joy and value from Google+ as I do. My topics include: How to circle people, how to perfect your profile, how to craft effective posts, how to comment, how to respond to comments, and how to share photographs.

And indeed he does. Mr. Kawasaki shows the reader — step-by-step — how to use, operate, and take full advantage of everything Google+ has to offer. The table of contents tells the entire story.

Chapter 1: Why I Love Google+
Chapter 2: How to Get Started
Chapter 3: How to Master Circles and Streams
Chapter 4: How to Make an Enchanting Profile
Chapter 4+: How to Achieve Trustworthiness
Chapter 5: How to Comment
Chapter 6: How to Share Posts
Chapter 6+: How to Optimize for Social Search
Chapter 7: How to Share Photos
Chapter 8: How to Respond to Comments
Chapter 9: How to Hang Out
Chapter 10: How to Get More Followers
Chapter 10+: How to Be a Little Fish in a Big Pond
Chapter 11: How to Deal with Bozos
Chapter 11+: How to Thrive in the All-Boys’ Club
Chapter 12: How to Avoid Cluelessness
Chapter 13: How to Get Google+ Help
Chapter 14: How to Master Google+

So, just how clear does Mr. Kawasaki make things?

What the Plus! is richly illustrated and written in a step-by-step fashion, almost like a set of instructions one would get with a piece of Ikea furniture. Mr. Kawasaki leaves no stone unturned. From creating your avatar to adding people to your circles, everything is explained. This truly is the Google+ operator’s manual.

I have Google+ profiles (me and Kallisti Publishing). In the past, I found Google+ confusing, to say the least. I am happy to say that with the help of What the Plus!, I am getting the hang of things.

Mr. Kawasaki wrote in the Preface:

From my perspective, Google+ is to Facebook and Twitter what Macintosh is to Windows: Better, but fewer people use it, and the pundits prophesy that it will fail. As a lover of great products, this rankles my soul.
I hate when people don’t use the best tool. Sometimes people don’t know that a better tool exists. Sometimes they know it exists but not that it’s better. Sometimes they try the better tool, but the tool doesn’t stick for them.

Is Google+ better? (Obviously referring to better than Facebook.)

In some ways, yes it is. But, does that make a lick of difference if the audience (friends, family, associates) are not there? Xanadu may have been a beautiful estate, but it sure was lonely.

But, as Mr. Kawasaki notes in his book, that can all change in an instant. Remember MySpace?

What the Plus! is available only as an e-book. You can order it at

My final recommendation is this: If you would like to really learn how to use Google+, then get What the Plus! immediately. You’ll be glad that you did.

Live 2012 As If It Were the Last!

Oh those Mayans! As we leave 2011 behind us and enter into 2012, we do so with the thought that this may very well be the last year on Earth for all of us. That is, if the Mayan calendar and prophecies are true.

Chances are that they aren’t. That doesn’t mean that we shouldn’t at least live 2012 as if they were!

Think about it. What would you do if you knew with absolute certainty that this would be your last year?

One thing is certain: You would definitely live your life a little more (at least) fuller. You’d do some of the things you always wanted to do. You’d do your damnedest to make it the best that you could.


Well, why not live 2012 that way anyway?

Set some audacious goals.

Pursue them with a fervor boarding on obsession.

Stake your claim, make your case, and damn the torpedoes.

Why not? In life, I think you’ll find that you truly have not much to lose and everything to gain.

I Believe Therefore I Am by Claire McGeeIn 2011, we gave you the tools you need to attain everything you want. We released Claire McGee’s incredible book I Believe Therefore I Am. We updated Charles F. Haanel’s Complete Master Key Course and made it the most awesome personal development course you will ever find. We brought you the Master Key Coaching Teleseminars so that you could absolutely understand the Philosophy of Success.

In 2012, we’re going to take things even further.

Mustard Seeds, Shovels, & Mountains by J.F. (Jim) StrawWe have J.F. (Jim) Straw‘s new book Mustard Seeds, Shovels, & Mountains, which will be released in January.

After that, we’ll supply you with books from such luminaries as Tom PappsDr. Maiysha Claireborne, and Alexandra de Scheel.

It’s going to be an incredible year. And we want you to experience all of the good that will be there.

It’s up to you, though. Make the choice that 2012 will be the most awesome year ever — for you, for your family, and for everyone around you. You can do it. Make the decision and then live it!

Live 2012 as if it were the last year ever.

I wish you and yours the best of everything in 2012!

What You Should Really Be Learning As You Read The Master Key System

The Master Key System by Charles F. Haanel
The Master Key System by Charles F. Haanel. Find it for free at!

Since I’ve been publishing The Master Key System and Charles F. Haanel’s Complete Master Key Course, I’ve received (and answered!) literally thousands of calls and emails about Haanel‘s philosophy of success. From speaking with so many people, I noticed that the vast majority completely miss the point of The Master Key System, thus they’re not getting results.

Most of the observations I make on these calls come from the work I’ve done with my Master Key Coaching clients.

So, what should you really be learning as you read The Master Key System that will actually make a difference in your life?

Since 2000, when I began publishing The Master Key System, I’ve observed how other people, coaches, and publishers advertise or talk about the book. The most common description is that it is the “handbook about the Law of Attraction.”

Surprisingly, I think just the opposite. While the law of attraction is discussed in The Master Key System, it’s not the book’s (or, I dare say, Haanel‘s) main talking point.

From my years of study and coaching, I’ve found five main things you should learn from this philosophy. As you now read and study the book, keep these points in mind — you’ll see the book from a totally different perspective and you’ll reap great rewards from it.

  1. You will learn how to focus.
    To be able to focus is the ability to dedicate your mind (your thoughts) to one problem (or goal) for an extended period of time. By mastering this skill, you’ll far outreach most people, who flitter from one thing to the other without result.
  2. You will learn how to achieve mental clarity.
    Instead of a brain and thoughts beset with “noise,” you’ll see things clearly — rationally. You will rid yourself of the “shibboleths” of your mind.
  3. You will se the things in the world for what they are rather than what they appear to be.
    Instead of seeing symbols and perceptions, you will see things truly — objectively.
  4. You will learn the greatest skill of all: how to THINK.
  5. You will learn that the Master Key System is really about solving problems.

The Master Key System is not a “magic” book. Merely by reading it will you attain anything. You must put this philosophy into action. You must use it!

If you’re looking to learn how to “manifest,” you will not get that here. Fortunately (or unfortunately), there are plenty of “teachers” that teach that. If you want to learn how to really attain and achieve, then concentrate on discovering the items I listed here. They are the “key” that will unlock you and help you to attain all of your dreams.

Are You an Author or a Fellow Publisher? Are You Thinking of Becoming One?

publishing_anthony-michalskiTony Michalski, the owner of Kallisti Publishing and your gracious host here, has been invited to speak at Fred Gleeck’s Publishing Seminar, a two-day event that assembles the best and brightest in the publishing industry to instruct authors and publishers about how to make money with their books.

Mr. Michalski’s talk, which is aimed to help aspiring authors get published with a small publishing company, will cover the following topics —

  • Working with a Small Publishing Company.
  • Self-publishing vs. traditional publishing: Which is better for you?
  • Why your work has just begun even though your book is finished.
  • The main thing a publisher looks at when deciding to publish a book.
  • The top three things a publisher can do for you and your book.
  • Editing and making changes: Who gets the final say?
  • How much should you pay an agent to represent your book?

Also speaking at the event are Fred Gleeck, Kevin Hogan, Bob Bly, and David Hamilton.

If you are interested in publishing books and other information products, you need to come to the Publishing Seminar. If you’re an author or publisher (or aspiring to be one) this is the event to attend. You could choose to attend events given by bigger “names” in the field, but you will not learn nearly as much as you will here.

The Publishing Seminar will be held in New York City on May 26 and 27.

For more information, please visit