If you’ve been listening to or partaking in the Master key Coaching Teleseminars, then know that we’ve been talking quite a bit about visualization — using your creative imagination to build powerful images of your goal. (If you don’t know this, then you should definitely listen to the episodes that are available and make plans to listen each and every Monday night at 8 pm EST!)
In an interview, John Sculley, the CEO of Apple from 1983 to 1993, described a meeting between Steve Jobs, the founder and current CEO of Apple, and Edwin Land, the co-founder of Polaroid. Here is what he said.
I remember when Steve and I went to meet Dr Land.
Dr. Land had been kicked out of Polaroid. He had his own lab on the Charles River in Cambridge. It was a fascinating afternoon because we were sitting in this big conference room with an empty table. Dr Land and Steve were both looking at the center of the table the whole time they were talking. Dr Land was saying: “I could see what the Polaroid camera should be. It was just as real to me as if it was sitting in front of me before I had ever built one.”
And Steve said: “Yeah, that’s exactly the way I saw the Macintosh.” He said if I asked someone who had only used a personal calculator what a Macintosh should be like they couldn’t have told me. There was no way to do consumer research on it so I had to go and create it and then show it to people and say now what do you think?
Both of them had this ability to not invent products, but discover products. Both of them said these products have always existed – it’s just that no one has ever seen them before. We were the ones who discovered them. The Polaroid camera always existed and the Macintosh always existed — it’s a matter of discovery. Steve had huge admiration for Dr. Land. He was fascinated by that trip.
8. The power to create depends entirely upon spiritual power. There are three steps: Idealization, visualization, and materialization. Every captain of industry depends upon this power exclusively. In an article in Everybody’s Magazine, Henry M. Flagler, the Standard Oil multimillionaire, admitted that the secret of his success was his power to see a thing in its completeness. The following conversation with the reporter shows his power of idealization, concentration, and visualization—all spiritual powers:
9. “Did you actually vision to yourself the whole thing? I mean, did you, or could you, really close your eyes and see the tracks? And the trains running? And hear the whistles blowing? Did you go as far as that?”
Even more interesting, is it not?
Whatever you do, learn how to visualize properly and correctly. You’ll be glad that you did.