How to Find Your Real Innermost Desire Using Haanel’s Methods


If you’ve been into personal development for a mere five minutes then you’ve heard of them. Even if you’ve never cracked a book like The Master Key System or Think & Grow Rich I am highly confident that you’ve not only heard them mentioned, but you’ve even set a few goals for yourself.

I receive emails from people around the world. I recently received the following email from a fellow who needs help discovering what he really wants. He also has a question regarding the number of goals he can set. Here is what he wrote to me.

Dear  Tony,

I have been thinking about this question: What do I really want? Must it be one thing or many things? I had been changing my desire because of feeling like this is not what I really want. How do I find my real inner-most desire?

Goals, Charles F. Haanel, The Master Key System, and youFrom my years of studying and practicing and coaching this material, I emailed to him what I think is a good response to a question (to a few questions, actually!) that we all have. What follows is my response in full.

Thank you for your email. Your question is one of the main reasons I have discerned that people don’t succeed often despite their talent, ingenuity, and drive. Without knowing where you want to go, chances are great that you’ll get there — and that “there” may not be where you want to be. So, it behooves you to decide what you want; that way, you can form a plan to attain it.

Must it be only one thing? Yes and no. You see, we can have different goals, or “levels” of goals. I consider business and lifestyle goals to be what I call the “grand goals,” those goals that impact our entire life. If you decide that you want to become a doctor, then that’s a grand goal because every aspect of your life will be influenced by that decision — you’ll have to devote time to school, you’ll have to work to earn money to attend school and live while you’re in school, your friends will become fellow students, your role models will become your teachers and doctors, and your future will be in many ways decided.

You also have a level of goals that are what I consider “secondary” goals. You may want a new car. Well, your grand goal will help you to attain the car (or cars) that you desire. The same for your house and your sundry possessions.

Along with those goals, we also have goals for our relationships, our spiritual life, our hobbies … Everything! Just think about when you decide that you needed a new shirt. Well, that’s a goal! You go to the store and endeavor to find a shirt that you like at a price that is a good deal for you.

What I have found is that the grand goal is the most important one. It’s the one where we are called to stretch ourselves. It should be one that motivates us and practically compels us to take action — lots and lots of persistent action and hard work. That’s why many authors advise people to pick a goal that is not only financially rewarding, but one that we enjoy. (I will say here that just because you enjoy something does not mean that you will earn lots of money doing it. That’s where a person can make a choice between complete enjoyment (emotional reward) and compensation (financial reward). Think about it this way: we all want to be rock stars and movie stars; a lot of people actually embark on making that dream a reality; but very few actually attain that goal and the ones that stick through it even though they don’t “make it” are the ones that truly love the art.)

How can you find your “innermost desire”? I cannot answer your question completely in this email, but I did write a book that will help you find your goals and form a plan for their attainment. It’s The Master Key Workbook and it is based on Haanel’s The Master key System. Here is where you can find it – (You can also find it on or at any other bookseller.)

The book is replete with written and mental exercises (You can view a few examples here) that will help you discover what you really want. It will also start you on the path for planning the attainment of those goals.

The Master Key Coaching Program is also a great way to define your goals. It is slightly more expensive than The Master Key Workbook (or The Complete Master Key Course, for that matter!), but you’ll get to work one-on-one with a Master Key Coach who will guide you through the goal setting process, the planning process, and whatever else you may need.

I hope I helped you a little with my response. Please let me know if I can be of service to you. All the best!


  1. Matt Geib says:

    I can attest to the great content of this workbook as along with the ‘MasterKeySystem’ it is the Perfect compliment to help one ‘dig deep’ within themselves to map out the journey they desire.


  2. This is such a great resource that you are providing and you give it away for free. I enjoy seeing websites that understand the value of providing a prime resource for free. I truly loved reading your post. Thanks!

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